The Netflix of Car Renting
BIPI Italy Introduction to Social Platforms
The Creation of Adam served as a perfect vehicle to introduce BIPI in Italy, since in the collective imagery it is synonymous with origin and is irretrievably linked with Italy. So we decided to use it to make an informative and comical montage in which God gives Adam the car keys to a BIPI car. Around it, as a frame, are the keys to how BIPI works, we are aware of how confusing the concept can seem at first. This montage would work as a mosaic of 9 posts on Instagram.
The 17th of May is International Internet Day
In its honour, we wanted to reflect on how the Internet has changed the way we spend our free time, and how BIPI could do the same for us now that restrictions in most European countries are decreasing. The strategy behind the video is the contrast how the pandemic has changed our habits in every aspect thanks to the internet, and now thanks to BIPI we can go back to enjoying the outdoors, make up for the lost time.
