CAMPAIGN FOR CESLA STEEL
In this project I had to come create a social media campaign that would empower women to join STEM subjects and break the stereotypes of men being the only ones involved in mechanic industries such as the steel industry. My proposal was to make a motion piece visually linking the steel industry with women and making a parallelism between the characteristics of steel such as strength, resilience and sharpness, with the characteristics of a person, in this case a woman. The most challenging part of the project was time-management, we had to deliver an outcome within five days.
