STUDENT ART PASS PROMOTION CAMPAIGN FOR ARTFUND
Art Fund’s brief for the YCN design competition was to promote the student art pass that gives university students the opportunity to go to museums all around the UK for £5. From my research I found that young people have a perception of museums as being boring and dull. So my solution was to make a fun campaign featuring classic art that young people dont normally identify with, linking their concept of fun with museums.
